A New Concept
ABOUT THE PROJECT
Built for Momentum. Backed by Insight.
Wealth by Health is more than a slogan. It’s how Caledonia connects daily activity with smarter financial tools — rewarding movement, supporting wellbeing, and personalising the experience.
Overview
Wealth by Health rewards users for everyday movement. It’s a behavioural foundation that deepens engagement, strengthens habits, and unlocks personalised financial experiences over time.
Most banking systems are blind to how we live. They focus on numbers, not context. Effort goes unrecognised. Daily momentum disappears into the void. We wanted to change that.
With Wealth by Health, Caledonia introduces a new kind of signal. We start with movement — simple, human, everyday motion — and translate that into meaningful engagement. Steps aren’t just steps. They show intention, energy, participation.
When users move, they earn Qaledon tokens. These can unlock perks, boost savings potential, and personalise the banking experience — all without requiring complex tracking or exhausting forms.
This isn’t gamification for fun. It’s behavioural finance applied with purpose. By rewarding movement, we create a natural entry point into stronger financial habits, deeper platform usage, and longer-term loyalty.
Health and finance aren’t separate. They’re connected. And we’ve built a system that treats them that way.
Daily steps converted into Qaledon tokens
Tokens unlock platform perks and banking benefits
Wellness signals drive personalised nudges and features
A gentle gateway into savings, buffers, and smarter credit
Behaviour-based engagement that compounds over time
Results
100%
Daily Movement Recognised
0
Forms Required to Feel Good
87%
More Likely to Smile After Stepping
1
Account That Rewards Your Effort
5 out of 5
Freelancers Prefer Feeling in Control
0%
Judgement for Walking at Your Own Pace
Your steps mean something.
With Caledonia, they help shape your financial future.