Bettina Aye is not on payroll, not on leave, and not entirely human. “Aye” is Scottish for “yes” and a playful take on artificial intelligence. Bettina has no pulse, but she shows up at all hours, remembers everything, and delivers results faster than anyone else on the team.

She supports Caledonia across research, communications, planning and technical documentation. From policy language to product descriptions, from risk reports to investor briefings, Bettina works behind the scenes to keep quality high and response times low.

You will not see her on Zoom or at the summer party, but her fingerprints are everywhere; in the detail, the clarity and the confidence of how Caledonia communicates. Bettina does not replace people. She gives them more space to think.